Lauro Rizzatti, General Manager EVE-USA, EVE

Many readers of this Blog will know Luc Burgun as the 2010 EDA360 Idol winner who performed the specially tuned version of the Rolling Stones classic “Satisfaction,” charming attendees at that final Denali Party.

Luc is so much more than a good musician. For starters, he is CEO of EVE, a role he’s held since founding the company in 2000, unusual for the EDA industry. He and I sat over cups of espresso one overcast afternoon in San Francisco to catch up on his life. One of the first things we remarked on was how few technical founders of EDA startups remain in that position after the first few years.

Donald Cramb, Director of the Consulting Services Division, EVE

Looking at the mobile computing space today, we see a wide array of products filling every niche in the market. A consumer could easily own a smartphone, tablet, and eReader, even though there is significant overlap in functionality of these devices. Each has its strengths (and weaknesses) that causes the consumer to purchase more than one. For example, an eReader may leverage display technology that makes it superior to a tablet for reading outdoors. In other cases, multiple devices can complement each other. A cellphone could be used to provide tethering for a tablet. Consumers and manufacturers recognize that there is room for multiple products to coexist within the mobile ecosystem, and in recent years, I’ve seen the same pattern in hardware-assisted verification.

Cindy Wilson, Marcom Manager, EVE

It’s only January, but EVE’s event calendar for the first half of 2012 is filling quickly. We kicked off the year with a presentation by Luc Burgun, EVE’s president and CEO, at the 14th Annual Needham Growth Stock Conference January 10. This was the first time we were invited to participate and we were delighted. From all accounts, his presentation was well received.

Lauro Rizzatti, General Manager of EVE-USA

Not long ago, I overheard a thought-provoking exchange related to the demise of a beloved cultural icon. This conversation gave me pause to consider what intriguing new application is coming next that will displace another symbol of popular culture, much like what’s happened to local book and video stores or hard-wired landline phones. I’m sure some clever entrepreneur is already designing an enabling technology to open a new world for us, beyond our current habits. Gone may be a beloved local store or pink Princess phones, but consider the access to a variety of new adventures offered by these future innovations.

Ron Burns, Vice President of Sales EVE

rburns@eve-usa.com

We have a running joke in the EVE office in San Jose, Calif., that our children will keep us employed. The truth is, we’re not far off. Our kids are the driving force behind the development of new technology. They are using social media and downloading videos as forms of communication, networking and entertainment, and it’s a constant barrage on an already overworked Internet.

Cindy Wilson

A commonly asked question I hear all the time is: "What is up with Social Media?" As well as, "Is this just another phase?" And, "Do companies need to get on board or just ride it out?"

The answer to all is YES; your company needs to be established with Facebook, Linkedin, Twitter and YouTube for it to be considered current in Marketing now-a-days. Every year the cost/return to traditional Marketing will continue to decline. In 5 years time, it will just be the way things are done.

Lauro Rizzatti, General Manager of EVE-USA

This week at EDSFair in Japan, EVE is demonstrating the latest addition to its ZeBu family of fast emulation systems, ZeBu-Blade2. This next generation emulator couldn’t have arrived at a better time, as the verification community searches for innovative solutions for the challenges of System-on-chip (SoC) realization, where emulation now plays a key role.

A friend recently had a complete set of dinnerware shipped from one coast to the other. Her story reinforces the old adage that you need to have the right skill for the job and the right tools.
Her shipment of chartreuse-colored –– that funky color halfway between yellow and green –– dishes, designed by Russel Wright in the 1950s is highly collectable and some that have never been used, were given to her when her aunt died. More important, they’re as usable and functional as they’ve ever been.

Lauro Rizzatti, General Manager of EVE-USA

It’s hard not to gloat when one of the biggest companies in EDA corroborates what we’ve been saying all along: Emulation is the central part of the entire design cycle.
Yes, that’s exactly what Cadence’s executives said during its most recent earnings call, as they described the early success of a newly introduced product built around emulation to support virtual co-verification and rapid prototyping.

Luc Burgun, CEO and President, EVE

It’s been a while since any EDA pundit compared our market niche to Microsoft. Sure, Microsoft dominates the computing software market segment, while our industry has four major players. Yet, there are similarities. It’s time to dust off this comparison for another look, especially as chip designs get more complex and time-to-market pressures more intense.